Lavigne Defends Her Hello Kitty Video



Pop star Avril Lavigne has defended her new Japanese-themed video, following accusations that the video is racist.

The star released a teaser for her promo on Tuesday, April 22. The clip features Avril in a candy store, while four Asian girls expressionlessly pose as her back dances, putting an emphasis on Japan’s kawaii (cute) culture.

The video soon after became a trending subject on, with some critics even accusing the young singer of using racial stereotypes. Only hours after the clip was released online, the hashtag #avrilracist was trending on the social media website.

The singer was confused by the allegations, and took to on Wednesday, April 23 to resolve the issue with the world, explaining her decision to use Japanese culture.

She said, “Racist??? LOLOLOL (laugh out loud)!!! I love Japanese culture and I spend half of my time in Japan.

“I flew to Tokyo to shoot this video specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan.”

Some critics have said the video wasn’t racist at all, but overall very disappointing. The culture and scenery used in the video are genuinely Japanese.

Bright pastel colors used in the interior design and clothing are Japanese. The sushi chef who is making Avril’s food in a mechanical speed is also part of their tradition.

Even the candy stores used in the video exist in Japan. Maybe the only difference is that in the candy stores in Japan, one won’t see any backup dancers.

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